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My ideal booking goes like this:
1) Punk wins at the PPV. Immediately runs from the ring through the crowd to the outside to a waiting car, where he's driven off into the Chicago night. Why not have a cameo for Colt Cabana as the driver too?
2) Show ends with Cena looking shocked in the ring.
3) Following night on Raw, Vince announces that Cena and Punk are both gone from the WWE, and are not coming back. Any mention of either man is forbidden on television, the website or any other WWE medium.
He announces the start of a new era, and a tournament to crown a new champion with a new belt. The final will take place at the next PPV, Summerslam.
4) Punk "goes back" to ROH to a hero's welcome and forms an alliance with the Kings of Wrestling. He defends the WWE championship at shows. However, the WWE does not acknowledge this at all, and although there are obviously videos on youtube and mentions on forums, there is no official comment from the WWE.
5) At the finals, lets say between Del Rio and Big Show, Punk jumps the barrier and attacks both men with the old belt. A couple of guys from the back hit the ring. Punk clears a few of them but starts to get outnumbered before Chris Hero and Claudio Castagnoli also jump the barrier and fight them off.
As they the start to overpower the WWE guys, Cena's music hits and he rushes to the ring. But instead of decking Punk, Hero or Castagnoli; he teams with them a beats on the remaining WWE guys. Show ends with four men triumphant in the ring.
6) Next night on Raw, the show starts with the group in the ring. Punk says he called the WWE and said he'd come back and defend the belt one more time against someone of their choice, but on his terms and with his ROH guys as enforcers. He explains Hero and Castagnoli have his back, and they're here for one night only.
His reasoning for coming back is because he's CM Punk, and he can do whatever he wants, when he wants. Tonight Raw is CM Punk's playground and there's nothing the WWE can do.
Cena explains that he's with Punk because that speech he gave on the 27 June woke him up. He got into wrestling to be the best, not the most popular. When Punk beat him for the belt, he realised he wasn't the best. He tells the WWE Universe that the champ is here, and that the champ isn't him: it's CM Punk.
He confesses that he telephoned Punk and they reconciled, and hatched this plot. Cena says he doesn't hate his fans or his popularity, but it clouded his judgement and swelled his ego. It made his shallow and superficial, and distracted him from his goal of being the best wrestler the planet ever saw. He says he's going back to his roots, he's aligned himself with some of the best wrestlers in the world such as CM Punk, Hero and Castagnoli - and together, they will collectively be known as "The New Kings of Wrestling".
7) A match is booked for the championship, but under Punk's rules, and it's a triple threat with CM Punk and Cena versus any top babyface.
Cena helps Punk retain, while Hero and Castagnoli act as enforcers at ringside. A few run-ins from WWE guys, but the show ends with a simultaneous GTS and Attitude Adjustment in the ring from Punk and Cena.
8) The following week on Raw, "The New Kings" re-appear and admit that as the best in the world, they should be on the biggest stage in the world, and that stage is the WWE. They disclose that they have all signed with the WWE, but that their doing things their way.
Punk says he was rehired because the WWE admitted defeat and that there is only one true WWE championship - the one in his possession. The tournament to crown a new championship was, and he quotes, "in desperation". To restore some prestige to Raw, the WWE had to swallow their pride and rehire Punk.
Cena, Hero and Castagnoli were hired as part of the conditions of Punk's contract.
9) Thus starts a program with "The New Kings of Wrestling" dominating like the NWO. Hero and Castagnoli pick up the tag titles and Cena starts wearing wrestling-trunks instead of his jeans to symbolise his transition from a Superstar to a "wrestler".
Have the whole thing run for a while. Hero and Castagnoli could be on short term contracts and also appear on ROH at their will. Punk is the top heel on the show, and while Cena stops doing a lot of his "Hustle, Loyalty and Respect" schtick, he remains a tweener. Eventually, Cena comes back to the WWE's side, beats Punk for the title and thus dismantles the stable.
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