Wouldn't really need RAW or even the lower Samckdown ratings but DA probably thought they could pull in more ad money by having wrestling than what they currently had. Problem was the opposite happened and TNA agreeing to a clause in the contract that demanded a certain level of ratings which didn't happen either.
ROH might have always been in the plan since DA teased a few times about bringing more wrestling for the channel. Just the timing of it happening ended up being bad since the TNA cancellation rumors happened at the same time. ROH is also leaving is due to ad rates being horrible for the spot even though DA barely spent anything to get the show.
PWI had an article teasing TNA basically believes they are the victim of some sort of giant conspiracy to get them off the network.
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PWInsider added that there is also a feeling within TNA that ROH was used by Destination America. This could be a valid concern or just paranoia but some in TNA feel that Destination America used ROH to prevent TNA Impact Wrestling from being renewed. Apparently when TNA signed a multi-year deal with Destination America, they had to hit a certain viewership mark in a certain amount of time in order for their 2-3 year automatic renewal to kick in. The feeling is that when TNA started to get close to that mark, the stories about Impact being canceled started coming out and then ROH was brought onto the network. The concern is that the rumors led to a drop in Impact viewers as fans saw it as a lame-duck product. Then ROH was signed and some people in TNA believe ROH was brought on to detract from TNA and to dilute the viewers, essentially preventing TNA from hitting that viewership mark and getting renewed.
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